Two significant things happened today.I read Gilbert Ryle on the way to work, and I was thinking about his, “The difference between knowing how and knowing that”, when i ran smack into a project meeting. The client across the table was expressing marked distress over a bright red layout of mine, projected on a screen… The trouble was it didn’t have the brand colours. The theme of the layout was love, and somewhere between his recommendations of blue and the grey, it hit me.
I made the connect.



